Abstract: . . .  saturated fat when this information was presented separately in a box under the nutrition labelling panel. 36 But specific answers to the relative merits of different policy options would require tailored research, drawing together various elements discussed above. Figure 1: Influential factors in the nutrition labe . . .
. . .  nutrition labelling during their second tour of the supermarket. 29 In a comparable experiment in the UK, 31% of participants did not use nutrition labelling when asked to select healthier products. A further US study undertaken whilst people shopped, investigated consumer behaviour prior to and after the introduction of the current US nutrition labelling. The conclusion was that the new label polarised consumers, significantly benefiting those consumers with a greater knowledge and interest in food labelling, but was of little benefit to sceptical or ill-informed consumers. 30 Nevertheless, the focus . . .
. . .  labelled. Page 13 11 categories infrequently labelled. It is therefore difficult on this basis to draw strong sector-related conclusions. Labelling practice diverged widely between countries and even between what might be considered comparable food categories. Particularly pertinent to a policy option of mandatory labelling of either 4 or 8 items is the extent to which 'additional items' such as sugars and saturated fats are labelled on the most relevant products. For biscuits, butter, confectionary, cheese, chocolate, margarine, milk and soft drinks, for example, with the exception of milk (38% of products . . .
. . .  saturated fat when this information was presented separately in a box under the nutrition labelling panel. 36 But specific answers to the relative merits of different policy options would require tailored research, drawing together various elements discussed above. Figure 1: Influential factors in the nutrition labe . . .
. . .  Advances in Consumer Research 1994; 21, 213-217 Page 27 25 points for policymakers. For example, a study by the UK Institute of Grocery Distribution indicated that subjects more accurately read information on fat and saturated fat when this information was presented separately in a box under the nutrition labelling panel. 36 But specific answers to the relative merits of different policy options would require tailored research, drawing together various elements discussed above. Figure 1: Influential factors in the nutrition labe . . .
--3000,5,300,2751,54875